LinoLounge is the result of quite a few sleepless nights and a peak in coffee consumption by Caroline De Cock, owner of the consultancy firm N-square, based in Brussels, creator of LobbyPlanet.eu and lobbyist specialised in the ICT sector.

The idea behind LinoLounge is not to replicate one of the existing social networks, but to create a tightly-knit network that has one major point in common: being active in the EU bubble.

The reason is that, being active in the EU public affairs sector, Caroline has often found herself thinking "Well, that would be interesting to the car/logistics/[fill in yourself] industry...but as a lobbyist in Brussels, you usually know your peers in your own sector but only rarely those in a different sector.

From the "recruitment" point of view, Caroline also felt that headhunters often had difficulties in spotting what "EU affairs" people are when looking for profiles on general social networks, and that "boutique" consultants in EU matters were often ignored by companies for big brand names, just because there is no obvious manner to advertise your skills as a specialised consultant in the EU bubble, except by word to mouth publicity.

So the idea was to make a "LinkedIn for EU affairs" meets "Bobex"/"Monster".